I shared with you that I am in the process of revamping my entire business and one of the most important things to me right now is branding. Branding is important because it makes your product recognizable at first glance. When we see golden arches we know it’s McDonald’s and when we see the interlocking L and V we know the brand is Louis Vuitton. These companies have mastered the art of brand recognition. While their logos are actually quite simple, there is no mistaking the product they represent. Although these two businesses have been around for years and have built their brand recognition over the course of time, I want the House of Papier to grow and be as recognizable as they are. The House of Papier logo is currently being redesigned and I hope to unveil it to you by early next week. My new logo will be the start of having my blog skin redesigned as well as my website and then the launching of my ad campaign. Stay tuned.
“Designer Invitations for Your Fashionable Life”What's in a Name? Papier (pronounced "Pap - Ear") is German for "Paper" and represents my maternal family roots. I approach the creation of my invitations in the same manner that a fashion designer designs a couture dress. Fashion designers produce their work in a fashion house; I'm an invitationeer and my custom creations are designed in the House of Papier. Welcome to my blog, ~Missy
House for Papier Samples